Introduction to Cinema of Attractions

When cinema first came out, it was just about recording motions. At the end of the 19th century, recording motions and showing this to the audience through films had a significant impact on the watching audience. The films shown had the aim of showcasing the capabilities of the camera, which was a technical invention, more than artistic concerns. Along with Cinema of Attractions, considered as the first movement of cinema, manipulating motion besides recording it, would come into the picture as the ability of the camera and film, which were the main instruments of cinema.

What is Cinema of Attractions

Having the audience watch the footage recorded after the invention of the camera in the late 19th and early 20th centuries, was very interesting in the first few works. The motion and image in the imagery were first experienced by the audience in this period. Watching the scene of a train arriving at the station (Arrival of a Train at La Ciotat – 1895) or seeing themselves and their colleagues leaving the factory (Leaving the Factory – 1895) in a film, was the most innovative visual experience had by the audience to date.

Watching the motions in the films shot before the Cinema of Attractions movement was not satisfactory enough for the audience after a while. Many of the motions that were filmed were those that could also be encountered in real life. Over time, the audience wanted to experience not only its version transmitted to the screen but more of the motion. Commonly available shows such as circuses, illusions, and the like could be much more interesting than films. And cinema began to evolve into Cinema of Attractions in order to meet the demands of its audience and keep the interest alive.

Origin of the Term Attraction

The concept of “Attraction” emerged as a result of Sergei Mikhailovich Eisenstein’s efforts to find a new model and form of analysis in the theatre. Eisenstein’s analyses on theatre led him to find the smallest “impression unit” of theatrics. Eisenstein came across the concept of “attraction” during his analysis.

Attraction is the unit of impression that aggressively exposes the audience to “sensual or psychological influence”. According to Eisenstein, the theatre should consist of the assembly of such attractions. The concept of “Attraction”, put forward by Eisenstein, became the descriptor of the movement after Tom Gunning used it to describe period dramas.

Brief History of Cinema of Attractions

Background

Filmmakers who produced works that can be considered as part of Cinema of Attractions either owned or had access to cinema equipment due to their connections. Lumière Brothers produced cameras and film equipment and had many patents on their equipment. Georges Méliès soon bought his own camera. Thomas Edison owned film equipment and patents just like the Lumière Brothers.

Apart from equipment, there were no high figures in terms of player costs. Acquaintances and amateur actors were featured instead of professional actors. The duration of the films was pretty short and the number of set crews was little if any. With all these variables, many Cinema of Attractions films were produced in a very short time at a low cost. Apart from the artistic motivation, Cinema of Attractions movement films also aimed at introducing the cinema to large audiences and thus expanding the cinema and cinema equipment market.

Main Period

The contents of Cinema of Attractions films can be classified under different scopes.

Films Containing Images That May Be Encountered in Real Life

In these films, the events that took place in real life were included. In general, they were interesting because the cinema and the audience met for the very first time. In this context, Arrival of a Train at La Ciotat (1895) and Leaving the Factory (1895) are the best well-known examples.

Films Containing Exhibitionism

Most early Cinema of Attractions films quickly found the easiest way to attract attention. These exhibitionist films managed to attract the attention of the audience sometimes with a kissing scene – The Kiss (1896), The Kiss in the Tunnel (1899) – and sometimes with a bath scene – After The Ball (1897) or a dress changing scene.

Although these films recalled the work of Eadweard Muybridge, Eadweard Muybridge’s works such as A Woman Walking (1887) and Movements (1872-1885) consisted of a series of photographs.

Documentary Films

Some films featured things that were difficult to encounter. Buffalo Dance (1894), which is about the shows of dancers performing their local dances, can be cited as an example of these films. Basically, the things that were filmed in this context were shows that could be exhibited or are actually exhibited in circuses or show areas.

Animation Films

These films featured historical events to attract the attention of the audience. For example, the execution of Queen Mary, who was beheaded centuries ago, took place in the movie called “The Execution of Mary, Queen of Scots” (1895), adorned with several effects.

Films Based on Effects

In these films, events that could or could not happen in real life regardless of the concept of time were featured. It was sometimes a car accident – An Extraordinary Cab Accident (1903) – being filmed, sometimes the separation of a human’s head from his body – The Four Troublesome Heads (1898). The effects featured in these films represented the whole rather than being part of the whole. In short, these films only had effects. The presentation methods of the effects were sometimes similar to the presentation of illusion shows. In particular, the films of Georges Méliès, who was an illusionist, were films in which effects, illusions, cinema and the way they were created and displayed were completely gathered.

End of Cinema of Attractions

Cinema of Attractions continued to exist between 1895 and 1906. During this period of about 10 years, it made the camera and cinema known by large masses. In a very short time, the camera ceased to be just a technical device but also became an instrument of cinema. In 1906, although Cinema of Attractions was still effective, the story-based Film d’art productions, which started to emerge from this year onwards, pushed Cinema of Attractions into the background.

Film d’art would be the first movement to carry the cinema, which managed to reach large masses with Cinema of Attractions, towards an artistic value by feeding it with theatrical productions.

Characteristics of Cinema of Attractions

The movies consisted of one scene, usually one shot.

There was always a shocking emotion involved towards the end of these films short in duration, to make them memorable. Similar to climax, this was accomplished by making the impressive content shown in the film becoming more impressive towards the end or featuring a higher number of impressive actions.

There were no stories in the films, or some featured only micro-stories.

Unless an important event in history was being filmed, there was no character names, famous actors or a large set crew involved. The general motivation of the films was not about telling, but about showing things to people.

The film titles fully described their content. The films generally did not contain stories and were very short in duration and this was helping the titles do this very easily. The fact that the film titles described their content contributed to both the recognition of the films as well as to their understandability and memorability.

Editing was mainly used to create effects.

The Influences of Cinema of Attractions

Effects of Cinema of Attractions on Cinema and Today

Cinema of Attractions films represented the motivation to show, which is the basis of cinema, in its purest form. This created an important reference point for the adoption of the main motivation of the cinema in all films to be shot afterwards.

The audience’s motivation “to believe whatever they see”, which is one of the reasons for the existence of cinema, first emerged along with the Cinema of Attractions movement. The audience achieved the content in the title of the film, in other words, their expectations, through the image falling on the screen. They considered things that they knew didn’t actually happen as if they had happened. Upon acceptance and belief that started with the Cinema of Attractions movement, the consensus between film producers and the audience turned into the most important power of cinema over time.

Featured Examples in Cinema

Similar to the Cinema of Attractions movement, emerging cinema technologies also used motion to demonstrate their capabilities. Some films put the result of technical progress before everything else, similar to Cinema of Attractions, and framed it for long periods of time.

One of the most recent and well-known examples of this was CGI technology. With the spread of CGI technology, the scenes containing CGI were the most important scenes in some films. Sometimes scenes containing CGI took place in the frame for a much longer period of time than necessary. For these films, CGI ceased to be a narrative tool and became just a tool to be shown.

This was not only experienced in the case of CGI technology. Every new technology introduced to the cinema was used by the films of the period, to come to the fore. The transition to sound (talking) films, the development of make-up techniques, 8-mm cameras, Steadicam, IMAX and many other developments turned some films into a presentation platform of such developments.

The two series, in which new technologies were the basis of the film and enabled the film to be shot, and became the guarantee of the continuity of the film, are very important in this respect: “The Matrix” and “The Lord of the Rings” series. These two series attracted masses to the cinema, similar to Cinema of Attractions, thanks to their special effects.

At the turn of the millennium, there would be another development that would literally replicate and repeat Cinema of Attractions.

Cinema of Attractions and YouTube

There were strong bonds between what happened after the launch of YouTube in 2005, the rapid expansion of the camera phone market, and what happened during the Cinema of Attractions era.

The most important reason for YouTube becoming widespread and subsequently accepted was the fact that it had a young, independent creative audience. It started to produce for this audience, using only the possibilities offered by the YouTube medium, without any artistic burden and experience. The way to be visible for producers on YouTube is similar to those on search engines like Google or social media sites. In order to attract more attention, it is necessary to overproduce and be viewed more in accordance with the algorithms. Many producers who entered YouTube without much knowledge, produced interesting content similar to the Cinema of Attractions movement to be visible.

The things experienced similar to Cinema of Attractions on YouTube after almost a century can be listed as follows:

• The main purpose of the content producers was to attract the attention of the audience.
• The contents lacked a story, or they featured mini-stories.
• At the end of the videos, the climax was featured.
• The contents were short as a result of the above-mentioned items.
• There was no criterion or authority barrier in the way of production.

While YouTube was a pioneer in Cinema of Attractions’ reflection at the beginning of the 21st century, it was not alone. Concepts such as video games, gameplay videos of video games, live game viewing were also fed from the same point as the motivation of Cinema of Attractions.

Sub-Genres of Cinema

It is very difficult for films shot in sub-genres of cinema to reach the audience due to the lack of a large market. One of the simplest solutions to overcome the awareness barrier is to cause a sensation and attract attention. Films often feature sexuality, violent death scenes, and a wide variety of disturbing content to attract the attention of the audience. A similar motivation is frequently encountered in the Cinema of Attractions movement.

Exceptions

There were many exceptions in the Cinema of Attractions movement, which started in1895 and continued until the first 10 years of the 20th century. Although period dramas generally lacked a story, films such as Persona (1904) and A Trip to the Moon (1902) were exceptions.

In the film titled “Persona” (1904), a French nobleman introduces himself with an advertisement in the newspaper and conveys that he wants to meet volunteering young women at the General Grant National Memorial. The ad becomes more popular than he expected. Women begin to chase the nobleman. One of cinema’s first chasing scenes takes place between women and the nobleman. Although this film was shot at the beginning of the Cinema of Attractions movement, it is one of the films with a storyline.

In the film titled “A Trip to the Moon” (1902), a team of astronomers under the leadership of Professor Barbenfouillis plans to go to the moon and works on that. In the end, they reach the moon in their bullet-shaped spaceships fired from a giant cannon. However, they are kidnapped by the Moon creatures and taken to the palace of the Moon King.

Like many other exceptions, this film also has cinema elements complex for their periods such as a scene-plan structure, story structure, change of places, etc. beyond the Cinema of Attractions movement.

Cinema of Attractions Film List

*Films sorted by release year, from newest to oldest.

Best Cinema of Attractions Directors

• Georges Méliès
• Louis Lumière
• Auguste Lumière
• George Albert Smith
• Thomas Edison

Best Cinema of Attractions Films

• Arrival of a Train at La Ciotat (1895)
• Exiting the Factory (1895)
• The Kiss (1896)
• L’homme orchestre (1900)
• A Trip to the Moon (1902)

References and Further Reading

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Strauven, Wanda “The Cinema of Attractions Reloaded“
Gunning, Tom. “The Cinema of Attraction: Early Film, Its Spectator and the Avant-Garde.” Early Cinema: Space, Frame, Narrative. Ed. Thomas Elsaesser and Adam Barker. London: BFI, 1989.